Why Visit the Czech Republic?
Dear colleagues, CzechTourism has recently experienced several fundamental changes determining its goals and scope of possible cooperation offered to the private and public sectors. Thus it has taken a significant step towards its transformation into a client-oriented marketing agency capable of ensuring the competitiveness and steady growth of the “Czech Republic” brand value in domestic and foreign markets. Our partnership with regions, state and private entities and the creation of professional platforms for cooperation of all of those involved along with the development of product management belong among the pillars of our activities. After setting out a concept for developing relationships with regional partners and the preparation of regional and trans-regional tourism products, we are dynamically expanding the portfolio of the agency’s partners. CzechTourism also actively promotes the Czech Republic as an attractive MICE destination, presents the Czech Republic at major international fairs, targets its marketing campaigns both at domestic and foreign tourists, initiates its own educational and training events, monitors tourism development and carries out marketing research. Moreover, it organizes professional press and fam trips, and runs its own online presentation for Czech and foreign tourists, also assisting them in its two information centres and via the network of foreign offices it promotes the Czech Republic throughout the world. Each year the agency expands and supplements its series of brochures, maps, and publications. Let me now present to you our new publication title – a tool for mutual pro-business cooperation between the Czech Tourist Authority and its partners. The B2B catalogue you are holding in your hands represents another instrument for the presentation of CzechTourism’s marketing products to be employed in the upcoming year. After the celebration of the 700th anniversary of the birth of Holy Roman Emperor Charles IV, the central theme of 2017 will be Baroque and its imprint on the present day. This catalogue is to guide you in preparing your own tourism products and travel packages. We can provide you with theoretical and also practical advice for setting up itineraries and the subsequent creation of specific offers, covering all regions of the Czech Republic. The portfolio of the most sought-after tourism offers is accompanied with a list of the most important regular events held in the regions concerned. Each year CzechTourism assumes the role of partner to dozens of regional and international events, which have a strong potential for incoming tourism and are a magnet for foreign visitors. The catalogue provides the latest facts and analysis of the Tourism Institute, focusing on Czech Republic travel industry along with a summary of practical information. I believe that this publication will be a valuable tool for your business activities and jointly we can contribute to strengthening the “Czech Republic” destination brand in domestic as well as international tourism markets.
Monika Palatková, director